Attentive to quality and origin: Italians at the table are like this.
|Italians have always been very attentive to the food they eat and the latest survey also shows.|
Little confidence Italians also claim to have confidence in distribution, putting supermarkets and shops on the same level (53 percent), while some doubts exist in the local markets (only 47 percent trust). Critical points are considered the control systems, based on certification bodies, considered sufficient only by 18 percent and not sufficient by 37 percent. In particular, a manufacturer's guarantee mark is considered more important than the European or the State one. Finally the labels: for the Italians they should above all report the origin and origin of the products (77 per cent of the interviewees), so much so that at least 46 per cent declares themselves willing to pay more as long as this information is reported. In short, for most of our countrymen the ingredients of the brand are more important.
(News updated October 25, 2002)